Land With Lori

Most land marketing is aerial footage with a music bed, and every listing's version looks like every other listing's version. This film is built around the broker instead: Lori walking the property, saying what she actually knows about it, with the aerials doing the supporting work rather than carrying the whole film.

Ground and air were shot in one visit, and the film was cut to serve two channels at once: the listing itself, and the broker's own channel, where the person on camera is the brand that outlasts any single property.