Lake Park Demolition
The day the old building came down, cut vertical for the feed it was made for.
Lake Park Demolition
The day the old building came down, cut vertical for the client's feed. Demolition is a one-take event: miss the wall coming down and it is gone.
Demolition is a one-take event. Miss the wall coming down and it is gone, and it is not coming back for a second angle. This piece covers the day JCI brought down the old Lake Park building, and it was delivered the same day it was shot.
It is cut 9:16 on purpose. The client's audience sees their work on phones, so the deliverable is shaped for a phone instead of being a widescreen film squeezed into a story frame as an afterthought.
- Client
- JCI Contractors
- Format
- Vertical 9:16 for social
- Turnaround
- Shot and delivered same day
- The constraint
- One take. Demolition does not re-stage.
Project facts
JCI Contractors
JCI has built K-12, higher-ed, healthcare and government work out of Moultrie since 1989. This is the film about what happens before any of it: preconstruction around the table, the people who plan it, and the groundbreaking that follows.
Self-Perform Crews
Crews working an active site, cut vertical for hiring. Trades recruiting happens on a phone, so the deliverable is shaped for a phone.
Mission Metals
Owner-led brand piece for a roofing and metals company. Two people on camera, no narrator, cut to work for hiring and for sales at the same time. Shot on a freelance assignment for another production company.
Building something worth filming?