Mission Metals
An owner-led brand film for a roofing and metals company, shot on a freelance assignment.
Mission Metals
Owner-led brand piece for a roofing and metals company. Two people on camera, no narrator, cut to work for hiring and for sales at the same time. Shot on a freelance assignment for another production company.
Two people on camera, no narrator, and one film doing two jobs at once: convincing customers the company is worth hiring, and convincing tradespeople it is worth working for. Owner-led pieces work because buyers in the trades trust an owner who can explain their own operation more than any voiceover.
Straight credit where it belongs: this was shot on a freelance assignment for another production company. It is on this page because the work is the work, and pretending a crew relationship was a client relationship is how you lose references.
- Credit
- Freelance assignment
- Subject
- Roofing and metals company
- Format
- Owner-led brand film, no narrator
- Doing double duty
- Sales and hiring from one film
Project facts
JCI Contractors
JCI has built K-12, higher-ed, healthcare and government work out of Moultrie since 1989. This is the film about what happens before any of it: preconstruction around the table, the people who plan it, and the groundbreaking that follows.
Lake Park Demolition
The day the old building came down, cut vertical for the client's feed. Demolition is a one-take event: miss the wall coming down and it is gone.
Self-Perform Crews
Crews working an active site, cut vertical for hiring. Trades recruiting happens on a phone, so the deliverable is shaped for a phone.
Building something worth filming?